AM – DIGITAL MARKETING

Industry: Industry: Consumer Electronics / Appliances / Durables/electrical/IT Hardware/retail
Experience: 3 – 5 yrs
JOB RESPONSIBILITIES
Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet company’s goals
Monitoring the Digital Marketing agency for social media campaigns.
Will be rolling out & driving Linked in plan for the company in house.
Monitoring website & App development agency & driving them to get desired output.
DESIRED QUALIFICATION
Professional Competencies
- Passion for SEO,Social Media, and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
- 2 – 3 years experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO) ,social media campaigns & website development
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations