AM – DIGITAL MARKETING

Industry: Industry: Consumer Electronics / Appliances / Durables/electrical/IT Hardware/retail

Experience: 3 – 5 yrs

JOB RESPONSIBILITIES

Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Implement link building campaigns in coordination with client SEO goals

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of clients’ social media strategy

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels

Communication to team and management on project development, timelines, and results

Work closely with the other team members to meet company’s goals

Monitoring the Digital Marketing agency for social media campaigns.

Will be rolling out & driving Linked in plan for the company in house.

Monitoring website & App development agency & driving them to get desired output.

DESIRED QUALIFICATION

Professional Competencies

• Passion for SEO,Social Media, and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

• 2 – 3 years experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO) ,social media campaigns & website development
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations